The Cleveland Animal Protective League (APL) is a local non-kill animal shelter for dogs, cats, and other pets.  Their previous branding was diminutive in size and used limited purple color palette.   This project required that the students choose a nonprofit they were passionate about and rebrand the logo and brand and create an innovative communication tool.  The rebranding aimed to create a more current, bright, and positive logo, and further an online interactive quiz and poster were created to educate community members about importance of adoption and also make it an easy and positive experience. 

Click the image to enlarge.